Social Media Mastery Course
Purpose: To empower individuals and enterprises to launch and manage digital marketing campaigns at a vastly reduced cost as compared to using third party servicing companies.
Curriculum: Mastery of all elements of social media tools, awareness, and marketing campaigns, with the added bonus of a section on SEO (Search Engine Optimization).
Certificate: Participants completing the course receive a certificate of achievement.
Structure: Six sessions, each requiring two hours. Courses are taught online and include a workbook and materials. Individual sessions are offered weekly, with make-up sessions available.
Individual attention: Each participant receives an individual sixty-minute confidential coaching session to enable them to commence planning for a dedicated social media awareness or marketing campaign.
Instructors: Professionals with substantial experience in the field.
Preview program: Participants may take the first two sessions of the course for a partial fee before deciding if they wish to continue.
Participation: Courses are available for single individuals or organizations, which may include up to three participants for one fee.
Fee structure: There are two levels of fees – “Individual” and “Enterprise”.
Digital Marketing Squad discounts: Subsequent to completion of the certification course, we offer continuing support programs for individuals and enterprises. Discounts are granted to participants who’ve completed the entire course.
Session 1
A) Introduction to social media:
- History and development
- Essential uses in awareness creation and marketing
- The future?
B) Overview and applications of platforms:
- YouTube
C) Social media content:
- Text
- Photographs
- Charts, graphs, etc.
- Video
Session 2
A) SEO (Search Engine Optimization):
- Its role in social media and other applications
B) Awareness campaigns:
- Purpose
- Defining audiences
- Strategy and tactics
- Expanding contacts/lookalike audiences
Session 3
Marketing campaigns:
- Referral development strategy and tactics
- Defining audiences
- B to C strategy and tactics
- B to B strategy and tactics
Session 4
A) Website traffic budgeting:
- Facebook/Instagram ads
- LinkedIn ads
- Boosting
- Evaluating results and expanding reach
B) Social media management:
- Comparing costs of in-house management vs. using a third party
- In-house creation management – staffing and training
- Using a third party – negotiations and due diligence
Session 5
Three case illustrations:
- Referral generation
- Direct-to-end user
- Combined
Session 6
Putting it all together:
- Creating your own social media campaign (using our pre-programmed forms)
- Round table with other participants
Instructors
Bruce Stout: President, Talk Show Factory, Inc.
Social media marketing planner and content producer.
Fred Dunayer: Executive VP, Talk Show Factory, Inc.
Social media advisor and content producer.
David Grace: President, Abacus Web Services
SEO consultant and content designer.