Social Media Mastery Course
Purpose: To empower individuals and enterprises to launch and manage digital marketing campaigns at a vastly reduced cost as compared to using third party servicing companies.
Curriculum: Mastery of all elements of social media tools, awareness, and marketing campaigns, with the added bonus of a section on SEO (Search Engine Optimization).
Certificate: Participants completing the course receive a certificate of achievement.
Structure: Six sessions, each requiring two hours. Courses are taught online and include a workbook and materials. Individual sessions are offered weekly, with make-up sessions available.
Individual attention: Each participant receives an individual sixty-minute confidential coaching session to enable them to commence planning for a dedicated social media awareness or marketing campaign.
Instructors: Professionals with substantial experience in the field.
Preview program: Participants may take the first two sessions of the course for a partial fee before deciding if they wish to continue.
Participation: Courses are available for single individuals or organizations, which may include up to three participants for one fee.
Fee structure: There are two levels of fees – “Individual” and “Enterprise”.
Digital Marketing Squad discounts: Subsequent to completion of the certification course, we offer continuing support programs for individuals and enterprises. Discounts are granted to participants who’ve completed the entire course.
A) Introduction to social media:
- History and development
- Essential uses in awareness creation and marketing
- The future?
B) Overview and applications of platforms:
C) Social media content:
- Charts, graphs, etc.
A) SEO (Search Engine Optimization):
- Its role in social media and other applications
B) Awareness campaigns:
- Defining audiences
- Strategy and tactics
- Expanding contacts/lookalike audiences
- Referral development strategy and tactics
- Defining audiences
- B to C strategy and tactics
- B to B strategy and tactics
A) Website traffic budgeting:
- Facebook/Instagram ads
- LinkedIn ads
- Evaluating results and expanding reach
B) Social media management:
- Comparing costs of in-house management vs. using a third party
- In-house creation management – staffing and training
- Using a third party – negotiations and due diligence
Three case illustrations:
- Referral generation
- Direct-to-end user
Putting it all together:
- Creating your own social media campaign (using our pre-programmed forms)
- Round table with other participants
Bruce Stout: President, Talk Show Factory, Inc.
Social media marketing planner and content producer.
Fred Dunayer: Executive VP, Talk Show Factory, Inc.
Social media advisor and content producer.
David Grace: President, Abacus Web Services
SEO consultant and content designer.