Communicating with Your Existing Contacts
Goals: This is an initial foray into social media using videos to accomplish three goals regarding clients and referrers:
- Keep top of mind.
- Impress with your creativity and expertise.
- Obtain referrals.
How: You send video clips to your present contacts on your social media platforms.
Determine target refferal source and/or client categories.
Produce 15-30 second video content: Announcements, FAQs, Newsflashes, etc.
Periodically post video content and distribute to your clients and contacts:
**Facebook **Instagram **LinkedIn **YouTube **Other
**Embed in newsletters and other marketing campaigns