Level 1

Communicating with Your Existing Contacts

Goals: This is an initial foray into social media using videos to accomplish three goals regarding clients and referrers:

  1. Keep top of mind.
  2. Impress with your creativity and expertise.
  3. Obtain referrals.

How: You send video clips to your present contacts on your social media platforms.

Step 1

Determine target refferal source and/or client categories.

Step 2

Produce 15-30 second video content: Announcements, FAQs, Newsflashes, etc.

Step 3

Periodically post video content and distribute to your clients and contacts:
**Facebook   **Instagram   **LinkedIn   **YouTube   **Other
**Embed in newsletters and other marketing campaigns

See the Cyber Security episode of our show, SCORE Business TV.