Generating Leads that Demonstrate and Interest in Your Services
Goal: To engage clients.
- We create lead forms and collect data about prospects directly in the Facebook platform. Examples: Free consultation, subscribe to newsletter, take a poll, and enroll in a workshop.
- Retarget: Advertise to people who have visited your website, but have not taken further actions. This accelerates the prospect-to-client conversion process.
Determine target refferal source and/or client categories.
Produce 15-30 second video content: Announcements, FAQs, Newsflashes, etc.
Periodically post video content and distribute to your clients and contacts:
**Facebook **Instagram **LinkedIn **YouTube **Other
**Embed in newsletters and other marketing campaigns
Direct people that viewed the 15 – 30 second videos to the 60 – 120 second videos and your website.
A marketing funnel is created: views → longer views → website clicks → client prospect conversions.
Embed a “pixel” code that tracks the traffic to your website.
It collects data about the effectiveness of your social media ads and retargets prospects.
This makes visitors more likely to become clients.