Level 4

Generating Leads that Demonstrate and Interest in Your Services

Goal: To engage clients.


  1. We create lead forms and collect data about prospects directly in the Facebook platform. Examples: Free consultation, subscribe to newsletter, take a poll, and enroll in a workshop.
  2. Retarget: Advertise to people who have visited your website, but have not taken further actions. This accelerates the prospect-to-client conversion process.

Step 1

Determine target refferal source and/or client categories.

Step 2

Produce 15-30 second video content: Announcements, FAQs, Newsflashes, etc.

Step 3

Periodically post video content and distribute to your clients and contacts:
**Facebook   **Instagram   **LinkedIn   **YouTube   **Other
**Embed in newsletters and other marketing campaigns

Step 4

Direct people that viewed the 15 – 30 second videos to the 60 – 120 second videos and your website.
A marketing funnel is created:  views  →  longer views  →  website clicks  →  client prospect conversions.

Step 5

Embed a “pixel” code that tracks the traffic to your website.
It collects data about the effectiveness of your social media ads and retargets prospects.
This makes visitors more likely to become clients.

See the Cyber Security episode of our show, SCORE Business TV.